ROME - Insignia scale the charts in its segment and July is one of the premiere private clients with 20.85% share in 1132, well registrations. If you look at total sales, and therefore also include those to fleets, Insignia registered in July exceed 1700, with a share of 14.65% of the segment. Insignia also weighs in July to almost 1% of the total market for motor vehicles. The Italian private clients have therefore chosen Insignia to all competitors of the same segment, no less than 33, including even those belonging to the segment called "Premium". Insignia's success is due to a sporty and elegant design, quality dynamics optimized with all turbo engines, all Euro 5 and change all six-speed transmission and advanced technology such as frame with Flex-Ride, and adaptive headlights AFL Car Opel Eye camera.
The mix of sales between body Sport (sedan) and Sports Tourer (station wagon) is equally divided (47% vs 53%) and shows an Insignia 4-door (sedan only available in Italy) very appreciated by the Italian public, to the point to make it the best-selling car ever in its segment (D segment sedans) in July, with 664 cars sold and a market share of 21.27%. These values \u200b\u200bare equivalent to almost twice the runner-up for sales in the sedan segment D.
It 'also interesting the mix on the versions and Insignia Insignia Cosmo, respectively the standard version and the richest, with the second up to 92% of the vote. This clearly shows that the customer chooses a car fully equipped and full of systems that further optimize the performance, comfort and safety. Then the customer prefers to have a car with all the additional systems that make it even more clearly in Insignia's flagship Opel. To reinforce this notion that they are 30% cars purchased with 19 or 20 inch wheels (available as options), while the automatic guidance system of the AFL was chosen by 32% of the customers and the Navigator, versions 500 ships e navi 800, è richiesto da oltre il 70% degli acquirenti. Anche gli interni in pelle sono molto richiesti e presenti su quasi il 50% delle Insignia immatricolate.
Relativamente a motori e trasmissioni il mix di vendita è pari ad una quota del 66% per la motorizzazione 2.0 Turbo Diesel CDTI da 160CV, del 24% per la 2.0 Turbo Diesel CDTI da 130 CV, dell’8% per il 1.6 Turbo benzina da 180CV e del 3% per il 2.0 Turbo benzina da 220CV. Quindi buon successo per i turbo benzina di Insignia, specialmente il 1.6 Turbo 180CV, in un segmento caratterizzato da motori turbo Diesel. I turbo benzina di Insignia portano l’ammiraglia Opel al primo posto a luglio anche nella classifica delle vetture a benzina più vendute nel segmento D (berlina more station wagon), with 226 registered vehicles that are no less than 20.89% of the segment. Further data on customer preferences Italian Insignia's are 30% of automatic transmission compared to 70% of a manual transmission.
Even in Europe, the Insignia's success is evident with more than 130,000 dealer orders and about 100,000 orders. If we take as reference the number of orders, the principal market for Insignia is the United Kingdom, where the flagship Opel Vauxhall is marketed under the brand name, and where orders have exceeded 26,500. Followed by Germany and Spain to almost 25,000 in 6500. In this ranking, Italy is fourth, but the result should be assessed taking into account che la commercializzazione nel nostro Paese è partita a febbraio per la Sport e a marzo per la Sports Tourer, contro il lancio a gennaio nel Regno Unito e in Spagna, e fine 2008 in Germania.
fonte: www.vegaeditrice.it
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